The Genteel
December 12, 2017
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Marni Store, Sloane Street, London (Photograph courtesy of Marzorati Ronchetti).

There's rhythm and movement to the creations of design firm Marzorati Ronchetti. The company's creative play off multi-functional forms as well as various aesthetic and cultural demands endows the firm with an ability to work within a range of cultural milieu. Founded in 1922 in Cantù, Italy, the heart of the country's design and manufacturing sector, Marzorati Ronchetti began as a small workshop. Today the company is the go-to place for specialist production in the metalworking, working in fields of art, design, furnishing and architecture. Renowned for working closely with luxury and fashion brands such as De Beers, Versace, Marni and Missoni, the company offers craftsmanship in its purest sense: designs go beyond mere aesthetics to reconcile artistic creation with quality and functionality.

Missoni Store, Los Angeles
(Photograph courtesy of Marzorati Ronchetti). 

Currently heading Marzorati Ronchetti is Stefano Ronchetti, the grandson of the one of the founders. Ronchetti speaks to me in Milan after trips to New York and India where he was busily assisting clients and staging plans for expansion of the brand. He explains to me how the company works in association with esteemed architects and designers such as Ron Arad, Mario Bellini, Lord Norman Foster and Thomas Heatherwick in order to create structures and design concepts for interiors and exteriors. "Design works hand-in-hand with culture," he says. "Being so international, you can see how different concepts are developed and reinterpreted throughout the world." Ronchetti set up an office in Dubai two years ago and has plans to expand to India where he feels there is a lot of talent and interest in design.

Ronchetti works closely within the world of luxury. The company focuses largely on private residences, public spaces, art and hospitality. "Our clients are architects and designers. They approach us with their ideas and we in turn, work to realize such concepts by developing and fabricating the design. We complete almost 90% of the work in-house," he says. What makes Marzorati Ronchetti unique is the company's loyalty of the use of quality materials. The company uses the best metals, especially stainless steel, to develop its creations.

Here, design meets fashion: the spirit of Missoni is mirrored through the structural material and aesthetic appearance of its boutique.

Last year, Missoni chose Marzorati Ronchetti to develop the design concept and architecture for its first branded boutique in Los Angeles. The building, which was designed by Patrick Kinmoth, incorporates interwoven aluminum sheets to cover a structure of glass, steel and cement. The resulting material is that which seemingly protects as well as decorates the exterior of the boutique. Marzorati Ronchetti then wrapped the shop in 3,900 metres and 11 tons of metal sheet painted in an opaque white powder and bent so as to imitate the folds of fabric on a frame. The sheet surrounds the central part of the store and easily stands out against the backdrop of the city.

Marzorati Ronchetti's metalwork on the Missoni boutique reflects the use of textiles by the Italian fashion house. Here, design meets fashion: the spirit of Missoni is mirrored through the structural material and aesthetic appearance of its boutique. "Design and fashion have always worked together," says Ronchetti. "They need each other because they are both creative disciplines of emotion and passion. I nevertheless believe that the designer needs to stick to design and fashion must stay loyal to fashion even as much as the two areas tend to overlap."

This past January, in celebration of the 70th edition of Pitti Uomo, the biannual men's fashion event held in Florence, Marzorati Ronchetti entrusted the London-based architectural firm Sybarite with the task of creating a design concept to furnish the event. Entitled Archetto, the end product was conceived as an independent module to furnish a multi-functional environment. The design was expressed through an organic and free-flowing form equipped with a series of seating options positioned in the shape of a sculpted arc and surrounded by satellite bodies and decorative elements. The arc gradually expanded until it became a sort of wrap-around backrest allowing guests both a feeling of intimacy and privacy. The multi-functional quality of Archetto combined with its attractive design, also make it suitable for other areas of leisure such as in bars, restaurants, public areas and hotels.

Sybarite-designed module
(Photograph courtesy of Marzorati Ronchetti).

Marzorati Ronchetti's work with fashion and luxury brands across the world exemplifies the company's talent to work within various cultural and aesthetic milieus. Yet, of course, as Ronchetti tells me, working in different contexts across the globe can be just as challenging as the creation of new aesthetic forms. In order to work gracefully across environments, one must be open to exploration. Stefano Ronchetti certainly is. The Marzorati Ronchetti brand's successful expansion is due to an openness to new forms of taste, style and culture.

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