The Genteel
June 1, 2020

Mark Yeow

Promising Australian fashion companies are putting the bottom line first. Mark Yeow speaks to the brains behind Show Pony and 99Dresses and learns how these lean start-ups are using ingenuity and business basics to compete with the industry's big players.

By Mark Yeow

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Mark Yeow

Sydney Australia

In the past, Mark has translated the poetry of Catullus (averagely), played in national youth orchestras (in a minor capacity and key), and once built sixty computers in as many hours (but not at once). Mostly, Mark writes stuff - everything from speeches to feature articles to children's books. He writes weekly on his blog, The Tamago Report.

Walk into Sydney's QT Hotel and be confronted by lacquered tables, teetering barstools and a burlesque bonhomie more suited to 1920s Paris than a modern metropolis. But past the incongruously sleek doors of the foyer's elevator resides another world entirely. Mark Yeow reports from Sydney.

Atlassian, the pioneer collaborative software company of 600 self-described, "geeks, beer drinkers, and Wolverine-wannabes," has the creative workplace to match. Mark Yeow visits its newest Sydney office at the Bank of New South Wales building, and finds himself struggling to leave. 

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